The tipping point

För många år sedan läste jag en mycket intressant bok (det var då på den tiden då jag ännu inte var så degig i hjärnan att jag endast kunde ägna mig åt lättlästa thrillers, då när bok var synonymt med samhällskritisk, debatt, diskussion etc. etc.), "The tipping point" av Gladwell.

Där talas om: "why change so often happens as quickly and as unexpectedly as it does. For example, why did crime drop so dramatically in New York City in the mid-1990's? How does a novel written by an unknown author end up as national bestseller? ...Why is word-of-mouth so powerful?...I think the answer to all those questions is the same. It's that ideas and behavior and messages and products sometimes behave just like outbreaks of infectious disease. They are social epidemics. The Tipping Point is an examination of the social epidemics that surround us...There's a whole section of the book devoted to explaining the phenomenon of word of mouth, for example. I think that word of mouth is something created by three very rare and special psychological types, whom I call Connectors, Mavens, and Salesmen. "

I morgon skall jag ha kurs med en som jag tror är en "connector", just det, den som jag har väntat och väntat på skall höra av sig. Hon kan bli Mare Mevas tipping point. Håll tummarna.